About me

I have experience and knowledge in E-Commerce and Branding including end-to-end user journeys, digital campaigns and marketing, operations and logistics. I graduated with a Bachelor of Marketing and Communications and an MBA Digital Marketing and Business. I am fluent in English and French. 

QuestionsProjectsExperienceTeam

Projects

• 2

  Account ManagerManaging timeline, Production of visual assets for Clarins, and the launch of the new serum.
• 2

  Account ManagerMichael Kors Lunar New Year 2020 Campaign management with the agency FF Creative Community Shanghai 7 Key visuals (bags, jewelry) 1 video Realised 100% with Chinese talents

Work history

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E-Commerce ManagerNot Just Another Store
Apr 2021London, United KingdomFull Time
Multi-brand retailer for emerging fashion and lifestyle designers. • Implementing new e-commerce strategies • Website management: writing product descriptions, uploading and categorising new products, homepage updates • Designing promotional assets with Adobe Suite • Writing weekly newsletters, creating edits • Customer service assistance
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FounderFàngsōng Studio
Jan 2020London, United KingdomFreelance
Managing projects from brief to delivery of strategic positioning. Branding, digital and print collateral, website design and development, and production of brand guides. Notable clients include: • Mazelle Studio (Lagos) • Not Just Another Store (London) • Asagiri Beauty (Paris)

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Skills

• Project Management
• Fashion Advertising
• Leadership
• Client Services
• Problem Solving
• Luxury Womenswear
• Team Management
• Advertising Communications
• Branding Design
• Strategic Analysis

Education

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MBA Specialized in Digital Marketing and Advertising ESSCA SHANGHAI
Aug 2017 - Aug 2019Shanghai, China
A double degree in Digital Marketing & Business, with a Specialized MBA and a Master of Science. Business in China, Digital transformation & Marketing in China, Digital business & Transformation in Western Countries, Chinese Language
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Bachelor of Marketing and CommunicationsEFAP Lyon
Sep 2014 - Sep 2017Lyon, France
Advertising, Communications, PR, Branding, Graphic Design