Laura MacBeth

Laura MacBeth

Content EditorLondon, United Kingdom
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Pip Jamieson
Elisabetta Calabritto
Kyle Robertson
Laura MacBeth

Laura MacBeth

Content EditorLondon, United Kingdom
About me
Editor and writer, commercial and editorial content
Projects credited in
  • Telegraph Spark 2008
    Telegraph Spark 2008
  • The Telegraph x ARUK | UK media first for The Telegraph and Snapchat
    The Telegraph x ARUK | UK media first for The Telegraph and SnapchatAlzheimer’s Research UK teamed up with The Telegraph to launch #ShareTheOrange.
  • Cosmopolitan Magazine
    Cosmopolitan Magazine
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Work history
    I
    I
    Senior Commercial EditorIndependent Ignite
    London, United KingdomFull Time
    Head of commercial editorial content at award-winning branded content division Independent Ignite. Creative lead on reactive and proactive pitches across health, culture, luxury, fashion, beauty, food, drink, motoring, tech, finance, business and travel sectors, working with editorial, sales, social, video, design and project management teams to create commercial content partnerships with the Independent. Responsibilities include: Pitching, commissioning and editing all print, digital, video/animation, podcast and social content for brands. Liaising with agents, securing all campaign talent, negotiating fees, managing contracts, and managing related social media activity. Working with project management, design, video and social teams to create content from pitch to page, assisting with design, animation, video and podcast treatments, shoots, screen tests and scripts. Working with legal team to ensure all campaigns are compliant. Managing the commercial editor including career development, KPI setting, reviews, training and workload, plus any freelance resource.
    N
    N
    Content Editor and WriterNumerous Clients
     - London, United KingdomFreelance
    Commissioning and writing commercial and editorial content, social treatments and strategy for agencies, sites and titles including The Telegraph, The Independent, The Evening Standard, Hearst Studio, Flo Health UK, Redwood, ITP Media Group.
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