About me
I am a researcher, a writer, and a creator of experiences, born and raised in Russia and working in Milan, Italy. Currently, I use my skills and ideas to elevate brands as a brand strategist at Landor.
Find me on Medium as Luna Lovecroft for fiction and essays, as @add_drama_button on Instagram for mini-stories and visuals.
Projects
- NeN - the energy provider you'll be actually glad to see aroundNeN is a digital attacker of a large Italian utility company a2a Energia. I applied myself in the market and consumer trend research, - as well as the conceptualization of the way the service works, the brand idea and TOV as a pat of Landor Milan team. NeN is an Italy-first 100% green, 100% digital, subscription-based, hassle-free electricity and gas provider. Utility providers are often not-that-welcome participants of our home life, so I wondered - what would be a brand personality you would
Work history
Brand StrategistLandor & Fitch
Milan, ItalyFull Time
I conduct qualitative and quantitative research to provide brand positioning and rebranding strategy for Italian companies as well as international brands, including P&G, Moncler, Pernod Ricard. I collaborate with clients to fine-tune the strategies and with the designers' team - to help bring the vision into reality.
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Skills
- Concept Design
- Consumer Research
- Trend Research
- Brand Strategy
- Creative Storytelling
- Brand Storytelling
- Essay Writing
- Design Thinking
- Insights
- Concept Sketching