Is the web design of a page important when buying?

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  • I find web design extremely important as it lets me know just how serious who I’m potentially buying from is. The aesthetic and logistical aspects of a website really stay with me, and heavily influence not only whether I’d buy the first time I stumble across the product, but whether I’d come back, recommend the item to someone else or talk positively about my experience to friends. I don’t mean to say a website has to be exemplary or extraordinary, but I like to leave an e-shop with the feeling that whoever runs it really cares about their products and customer experience, and a good website is often what makes the difference for me.

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