D&AD YULA 2020

YULA is an environmentally friendly brand which sells energy drinks. This copy-led campaign aims to portray the way in which the company is set on giving both the consumer and the world a healthier life. This is because it is both a main aspect of the brand identity but also something which a typical 18 – 25-year-old is interested in within the current day. This reasoning also influenced us to create a tagline for the brand of “Save the world. With a can, we can”.