Fashion Branding Collaboration

  • Mischa Balaratnam

For this project we were given the task to create a collaboration between a fashion brand and any other brand or artist of our choice. I chose Djerf Avenue, a Swedish brand owned by Matilda Djerf and perfume brand Jo Malone London. I believe the aesthetic and values of these two companies fit very well together and they both have benefits to gain through this collaboration.

I designed this limited edition tote bag for my collaboration idea. I used the iconic Djerf Avenue print for the base of the bag but then added in my reimagined Jo Malone bottle design to the print. This project tested my graphic design skills and I now feel more confident manipulating images and designing branded products.