Ford x Sidetracked Magazine Partnership
A self-initiated editorial partnership in the mountains of Norway.
I spend an embarassing amount of time looking at pictures of mountains. So when Ford wanted some adventure, I proactively reached out to names I knew of, and got us a media and influencer partnership.
The idea – to travel from Fjord to Fell in Norway's last long(ish) days of summer.
The result – a short adventure film with social amplifications, a collection of 40 stunning photographs, and written articles in print (below) and online: https://www.sidetracked.com/ford
I art directed the shoot. And acted as assistant editor for the written articles.
Project Tags
Companies
Skills
- Copywriting
- Photography
- Art Direction
- Video Scriptwriting
- Creative Storytelling
- Content Ideation
- Copywriting Editorial
- Producing
- Brand Storytelling
- Adventure Writing
- Adventure Filming
- Creative Writing
- Editorial Campaigns
- Public Affairs
- Brand Partnerships
- Partnerships
- Social Amplification
- Social Advertising
- Social Media