'MAKE IT BIG'

Campaign for School of Creative Arts at the University of Hertfordshire Drawing on the client’s key strengths (that of creativity, innovation and success in graduate employability) we conceived the theme ‘Make it Big’. Specifically targeted towards 17-25 year old aspiring creatives, we developed a campaign where everything was made BIG in order to reflect the messages of creativity and success. The prospectus was A3 to make sure it was the largest one at the UCAS fairs, big objects to go into the book to represent the School’s 4 subject areas were made and the t-shirts to be worn when promoting the campaign only came in XL.