#MINDFCUK

We were asked to launch French Connection’s SS15 collection via social channels, based on the thought of “the new nude”. We decided to bring back some of that convention-busting, attention-grabbing brand personality that made them famous in the first place. #MINDFCUK was the most successful social campaign French Connection have ever run. It was so popular they even put it on a t-shirt. "I'm obsessed with #MINDFCUK @FCUK #brilliant" - @katielynch78