ROLE
concept, art direction, design
AGENCY
nonsense
MEDIA
social content (film, short films, posts)
CHALLENGE
With a low budget, create a social media awareness of the Great British Soup competition that lasts 3 months.
IDEA
We created a parody of famous food reality shows (think Great British Bake Off or Masterchef). Then we challenged viewers to create a flavoursome new soup recipe based on our inspirational ingredients.
SOCIAL
Each ingredient was introduced through a quick top-tips video. To keep the campaign running, we bamboozled our fans on social media with curiosities, health facts and cool hacks...
Project Tags
Companies
Nonsense London
- Advertising