Nike Women: Fight

  • Hannah Samantha Mathieson
A short film for Nike Women about female empowerment and strength in whatever sport, whether it be dancing, boxing or lifting weights. 
This included a promotional campaign for the short film, which was mainly focused for Instagram, which includes 4 mini videos, on repeat to build up the interest and hype to the campaign before the short film was released. It was created, directed, filmed and edited by myself. 
Each of the girls featured have a tremendous story to tell and I wanted to show that as a woman, whatever sport you do, you are an athlete. You are strong, beautiful, you get past the pain and you fight. 
Instagram Campaign Below.
Campaign Teasers: