Nike x Carhartt

Marking the first collaboration between these two iconic brands I worked with the Nike NBHD team and managed the complete creative through production process for both retail installations and the launch event. Working directly with Offspring, Footpatrol and Sneakersnstuff I designed bespoke POS and window installations for each store inspired by the product materials and global campaign direction. For the launch event I managed the design and installation of assets fabricated using original Carhartt materials, venue lighting design and campaign artwork to transform the venue and user journey through the space.