Amplify hit a hole in one bringing Southern Comfort to a new generation.
We created a crazy golf inspired experience, the 19th Hole, at Boardmasters and Bestival festivals. This was a place where festival goers could come together, get a hole in one and connect with Southern Comfort in a relaxed and fun setting.
Meanwhile, we ran on-trade activation with partner bars, giving away sunglasses and visors to help keep the summer vibes alive and even offering chances to win trips to New Orleans and Costa Rica,