Alessandra Fasoli
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Alessandra Fasoli

Designer and IllustratorTotnes, United Kingdom
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Alessandra Fasoli
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Alessandra Fasoli

Designer and IllustratorTotnes, United Kingdom
About me
Former architect, I work as a professional visual designer since 2014. I am passionate about my job and all my designs are meticulously crafted to deliver always outstanding and original results. My work focuses on authentic brands, editorial design and infographics, but I also have experience in web design and UX/UI research. I draw since before I can remember, and my illustration represents mainly original characters inspired by fantasy imaginary and Asian cultures. Born and raised in Rome, I lived in Germany, Peru, Spain and Italy, and in 2020 I finally settled in Totnes, Devon, where I live with a Dutch human and a Peruvian cat. Beyond Italian, I fluently speak English, French and Spanish, and I can easily understand German. I love making things with a variety of materials, mainly from natural and recycled resources. My projects are inspired by different traditions and cultures, that I love to explore and investigate throughout my creative process. Sustainability and the environment play a crucial role in my creative process, which reflects in the care and meticulous choice of materials and strategies applied in my designs. In 2019 I started a part-time PhD in Sustainable Design at Kingston School of Art, investigating how craft practices in makerspaces (open community workshops with access to traditional and digital fabrication tools) can enhance social sustainability.
Projects
  • Saperi&Co User's Manual for Online Registration & Booking
    Saperi&Co User's Manual for Online Registration & BookingAn illustrated guide for users' profile registration and online booking of Saperi&Co's services. Saperi&Co is a recently open new research and service centre of Sapienza University of Rome. It comprises a fablab, a coworking and a training area. I worked there from 2017 to 2020 as a senior designer. My tasks covered a range of different design projects, one of which was the UX/UI design of the website. I also curated the editorial design of the user's guide. Here you can find the final bookle
  • Taverna 51
    Taverna 51Taverna 51 is a Roman restaurant in the core of Trastevere, one of the most ancient neighbourhood in Rome. As the restaurant specialises in typical Roman plates, the brand’s goal was to highlight food as a cultural expression and as one of the cultural symbols of Rome. Inspired by the sketches and drawing from the Renaissance artists of the Prix De Rome, Taverna 51 is a restaurant that offers through food what people love about Rome: her historical and cultural essence. Art Direction | Digi
  • POT 2017-2018 - Project Report
    POT 2017-2018 - Project ReportCharts and editorial design for the POT 2017-2018 project report. Bachelor of Design, Faculty of Architecture, Sapienza University of Rome
  • Fresco Trastevere
    Fresco TrastevereFresco Trastevere is a juice bar in the core of Rione Trastevere in Rome, one of the most iconic parts of the city, visited by tourists all over the year, while Romans generally enjoy going there for aperitifs, dinner and the general nightlife. The brief was focused on the freshness on the ingredients the bar uses for its variety of juices and smoothies, and at the same time, it needed to be modern, funny and slightly different from the classical image those kinds of services have
  • Soundtrack
    SoundtrackIllustrations inspired by Hideo Furukawa's book "Soundtrack", recently published in Italian under the title "Tokyo Soundtrack" by Sellerio editore. These are the three main characters that during the reading have grown in my imaginary world and they are still there living and inspiring me to draw. That's what happens when you deal with Music, Dance and Cinema, and combining it with watercolours.
  • Birrificio Marconi
    Birrificio MarconiVisual ID and art direction for the pub Birrificio Marconi in Rome (2016). I've curated everything from the logo to the design of the menus. The pub is specialized in craft beer and the main concept for the brand was to connect people with the process of brewing. The industrial/technical design was the one chosen to bring the customer behind the brewing industry, evocating all the design process that every object in a pub hides. The raw craft paper gives the sense of home brewing inviting the c
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Work history
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    DesignerSelf Employed
    EuropeFreelance
    Visual id, logo design and digital and traditional illustrations for restaurants, small companies and events. Packaging and personalized gadgets. Digital manufacturing design and advisory.
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    DesignerSapienza University of Rome
     - Rome, ItalyFreelance
    Saperi&Co Research and Service Center: Website graphic design supervisor, UX/UI designer online booking and registration, supervisor of digital manufacturing projects.
Skills
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Indesign
  • Rhino 5
  • Autocad
  • Drawing
  • Watercolour Illustration
  • Ink Illustration
  • 3D Printing
  • Laser Cutting
Education
    Kingston School of Art logo
    Kingston School of Art logo
    PhDKingston School of Art
    London, United Kingdom
    Craft in Makerspaces: The Potential for Social Change for Sustainability This research focuses on the potential role of craft in makerspaces, and the extent to which it can be a driver for social change directed towards sustainability goals. The project considers craft as a particular mode of making, in a particular type of context, and its potential relation to social innovation and sustainability. It explores what influence can an understanding of the role of craft have on a makerspace mission for ecological sustainability via social change.
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    Master of Architecture - MArchRoma Tre University
     - Italy
    Master Degree in Architectural Design
Awards
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    Pinkhack 3rd prizeRegione Lazio
    3rd prize for the project "Play Air" designed during the PinkHack Hackathon promoted by Regione Lazio in October 2015
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    MakeMe - Make your Job Competition 2015Italia Lavoro (now ANPAL Servizi)
    MakeMe is a multitool promotional gadget that has a shape of a credit card but embodies other tools, like a hairbrush, a bolt extractor, a mirror and a mobile stand. It can be easily made with a laser cut and engraver and can be made of wood or acrylic. The project has been presented to the Make Your Job competition 2015 by Italia Lavoro (now ANPAL Servizi) during the Maker Faire Rome 2015. The design team was composed by Alessandra Fasoli and Silvio Tassinari, that participated as representer of the fab lab Roma Makers.The prize consisted in a funding for the production of the 3200 pieces by Roma Makers and a cash prize of € 3600 for the designers.