About me
I consider myself an industry insider who acts as a change-maker, by working to facilitate the implementation of forward-thinking ideas in an evolving industry. In my 10+ years of experience I have always remained a curious creative, whose passion lies in navigating the next to predict what will set the creative direction for emerging and legacy brands 12-18 months ahead of the curve. Possessing a self-motivated desire to create an open dialogue through sharing resources and fostering a strong connection with the industry-at-large through creating impactful digital content.
Projects
- MESA PROJECTAt the beginning of April I was approached by the team behind MESA to be part of a dynamic cohort of industry experts to work on providing a viable - market-ready - solution to a problem (also referred to as ‘The Mission’) that was set by one of the world’s leading multi-national tech companies. Over the course of five days I was tasked with collaborating with some of the creative industries most exciting names - who have been responsible for the global marketing campaigns, corporate re-brand
- Metaverse Fashion Week 2022Metaverse Fashion Week took place between 24-27 March 2022, and while expectations were high, and some elements and events showed promise, it threw out more questions than it answered, and may have missed the mark in creating a desire for digital fashion weeks, especially at a luxury level. Read my full review on MVFW over on The Impression using the link: www.theimpression.com
- The Bodyclava - Autumn Winter 2022Merging the growing consumer need for hybrid products with the renewed interest in all things Après-Ski and y2k, the ‘BODYCLAVA’ (you heard it here first) is born. A hit across the Autumn/Winter 2022 shows, this extreme measure of protection meets body confidence also played into the influence of kink that was seen at Richard Quinn and Loewe. High-cut legs, layered lace, oversized cut-outs, and full face-coverage will ensure designers allow their customers to be safe and sexy next season. Des
- London Fashion Week - Autumn Winter 2022Nothing matches the creativity and independence of the design talent at #londonfashionweek and this season only served to solidify the city's status as a breeding ground for directional new voices. It's been inspiring to attend and review the shows of some of Londons emerging designers for The Impression, as well as have the opportunity to tour Browns Fashion iconic new store. Head over to www.theimpression.com for my full review of Maximilian's final show as part of the Fashion East collective
- Autumn/Winter 2022 - MENS RUNWAY TRENDSThe Men’s Autumn Winter 2022 shows started off the runway season with a much needed dose of optimism and creative progression, from the vibrant paintbox brights and moody hues that punctuated across Milan and Paris - both on and off the runway - hyperbolic silhouettes from Loewe, Y/Project, and LVMH Prize/Karl Lagerfeld winner Hed Mayner, and the migration to outdoor living that has been heavily influenced by winter sports such as skiing, which saw knitted balaclavas, and fair Isle knits feature
+ View all
Projects credited in
- June 2018 (applications closed)Applications for this event are now closed. Want to be at the top of your game in textiles or fashion? Then make sure you apply to our Portfolio Masterclass at New Designers! Kickstart your career, progress into a promotion or simply come along to gain invaluable tips and advice. There are around 30 spaces available at this event. This event is proudly supported by our friends at Shutterstock and MOO.19
Work history
Senior StrategistWGSN
London, United KingdomFull Time
• Delivering Womenswear trend analysis reports, including catwalks, buying, trade shows, fashion intelligence and future forecasts.
• Working closely with the Head of Womenswear to execute the content strategy.
• Identifying trends in fashion, lifestyle and culture to be applied to the Womenswear market.
• Developing, powerful creative solutions that embeds global content, marketing and product development.
• Aligning with regional and global content teams to ensure consistency of trend messaging
@
@
Founder and Content Creator@Trendmaison
London, United KingdomFreelance
• A curated trend-focused blog that informs, inspires, and connects the dots between fashions past, present, and future.
+ Show more
Skills
- Analysing Trends
- Socio/cultural Trend
- Fashion Trends
- Fashion Design/patternmaking/construction/dds/illustration
- Catwalk Analysis
- Trend Forecasting
- Making Presentations
- Fashion Wriitng
- Adobe Indesign/illustrator/photoshop
- Building Relationships
Education
2.1 - BA Hons Fashion Design and Development for the Fashion IndustryLondon College of Fashion, UAL
- London, United Kingdom
Merit - HND Designer/Pattern Cutter: WomenswearLondon College of Fashion, UAL
- London, United Kingdom
+ Show more