About me
Winner of the 2017 FDM everywoman in Technology Digital Star Award.
A multi-channel marketing leader with a strong strategic core and a penchant for planning.
Experienced at both ends of the business spectrum, from a multi-channel corporate to an entrepreneurial digital start-up.
Excel in delivering through others, passionate about empowering my team to grow both personally and professionally.
At my best when combining digital analytics and customer insight with campaign creativity.
Projects
- Moonfruit at Boxpark, ShoreditchA 3 month stint at Boxpark in Shoreditch, we invited customers and visitors to come inside and learn how to build their own website. We also hosted a series of events to upskill customers around key digital marketing activities to help grow their business (e.g. SEO, Google Analytics).
- Winner of 2017 FDM Everywoman in Technology Digital Star awardOver 550 business and technology leaders gathered at the London Hilton on Park Lane last night where the winners of the 2017 FDM everywoman in Technology Awards were unveiled. Supported by techUK, this is one of the UK’s best loved Awards programmes celebrating achievements and championing the advancement of women in technology and STEM careers. The evening’s 12 winners included the founders of a digital fashion service that offers a truly personalised shopping experience to over 5 million women, a 16-year-old app developer with self-taught HTML coding skills and a university professor who developed sustained drug release depots for ovarian cancer treatment. Together they show the breadth of achievements by women in the technology industry over the past year. The need for the tech industry to engage with women has never been more critical. 74% of young girls express an interest in STEM subjects at school yet only 18% pursue these subjects in higher education*. The awards play a crucial role in creating and showcasing successful role models. By highlighting their remarkable achievements, the awards aim to inspire others following in their wake to ensure that women, making up 49% of the workforce, influence bridging the digital skills gap and fill a significant number of the estimated 1.4 million technology jobs that will be available in the UK by 2020**.
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Projects credited in
- This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018Discover our 2020 list here This International Women's Day, we asked influential icons to nominate 10 trailblazing women who they believe are redefining the creator landscape. The result? A unique and incredible list of 200 trailblazing women breaking barriers and inspiring change! Only 36% of jobs in the creative sector are currently filled by women. At the top of the tree there’s an even bigger problem - women make up only 11% of Creative Directors. In an attempt to change this, our month-lo165
Work history
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Marketing & Digital DirectorMonica Vinader Ltd
London, United KingdomFull Time
T
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Central Marketing DirectorTravelex
- London, United KingdomFull Time
Previous roles:
Global CRM Manager
Head of Performance Marketing
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Skills
- Marketing Strategy
- Digital Marketing
- Customer Acquisition
- Brand Communications
- Management
- E-commerce Strategy
- Marketing Communications
- CRM Strategy
- Retail
Education
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Masters in Engineering ScienceUniversity of Oxford
- Oxford, United Kingdom