Guy Frederick was born in Brazil in 1990. At 14 years of age he moved to Italy where he finished his high school studies; at the age of 16 he moved to London, where he discovered his passion for Art & Design.
During the difficult transitions of languages and multicultural diversities, Frederick has used photography medium to encapsulate the multifaceted aspects of life. In 2015 he graduated from The Open University with a degree in BA (Hons) Design and Innovation; since graduating Frederick has been working as a photographer. He has been commissioned by Dior, Yves Saint Laurent, Giorgio Armani, Guerlain, Viktor & Rolf and L'Oreal just to mention a few to produce interior photography for their products and sites around the UK and Ireland.
In 2016 Frederick has ventured into the graphic world, working closely with art directors and design teams he has created new concepts and generated ideas for magazines adverts, newsletter, catalogues and generating engaging social media content across multiple platforms. Frederick has been commissioned by Adel Rootstein to create a concept for their new collection called, Sophie. Following the successful launch of Sophie, Frederick was commissioned to create their follow up collections; Bag Lady, Penelope, POP and High Society.
After spending 5 years in the creative field, Frederick has moved into the realm of Data Analysis and content strategy. He currently holds a position as Content & Growth Strategy at Apple.
Projects
Projects credited in
- MANAICKPerformance Range. MADE IN ITALY.
Work history
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Content ManagerStepstone
London, United KingdomFull Time
Content & Growth StrategyApple
- London, United KingdomFull Time
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Skills
- Photography
- Photoshop
- Retouching
- Fashion Photography
- Art Direction
- Copywriting
- Logo Design
- Graphic Design
- Studio Lighting
- Commercial Photography
Education
BA (Honours) Design & InnovationThe Open University
- London, United Kingdom