I am a highly motivated and innovative Digital Designer with a background in Product Design Engineering. I pride myself on being extremely customer-centric and focusing on delivering the best possible customer experience through design, which positively impacts the customer and the business. I am seeking a full-time role as a UX/UI Designer.
Projects
- Denvolve SEO, Web Design & DevelopmentI discovered that Denvolve was a new local dentist that was not well-known. Therefore, it was not trusted and did not have many customers due to the following pain points: • The content on the Denvolve website was not professional enough as there were some unfilled pages, such as the Recruitment page, the Testimonials page, and all of the pages in the Learn About section. • The navigation of the Denvolve website was unintuitive and difficult to use and there were no links back to the homepage o
- CasildART Contemporary Website Revamp ProjectI discovered that users of the original CasildART Contemporary e-commerce website were having issues with: • The navigation system (including site search). • The website layout. • The colour contrast. • The presence of quantity dropdown lists in the shopping cart and the product pages. • The accessibility of job and volunteer opportunities. • How the website promoted art showcases and exhibitions. This created an opportunity to solve these problems by redesigning the website.
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Work history
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Freelance Gen-Z ConsultantImagen Insights
London, United KingdomFreelance
Completed briefs, with qualitative and quantitative information, sent by companies such as Amazon Prime, Bacardi, Doritos, Gymshark, IWC Schaffhausen, NFL and Stella McCartney.
Provided brutally honest insights about branding, marketing and products to help companies create an effective marketing strategy.
Followed Imagen Insights’ set requirements for each project brief.
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Product DeveloperCasildART Contemporary
- London, United KingdomInternship
Assessed the UI and overall UX of the website, running through the entire journey.
Researched customers, the target audience and competitors.
Developed proposals for new features for the website with a cross-functional team.
Delivered evidence-based recommendations and suggestions for improvements to the website.
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Skills
- UI Design
- Usability Testing
- Data Analysis
- Interaction Design
- Web Design
- Wireframing
- Prototyping
- Branding
- Logo Design
- Programming
Education
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Product Design EngineeringLoughborough University
- Loughborough, United Kingdom
Awards
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G
Google Analytics 4 CertificateGoogle Analytics
Q
Q
Level 3 Award in Emergency First Aid at WorkQualifications Network UK
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