About me

I help organisations understand their audience, and use that knowledge to develop digital experiences which engage their customers and differentiate them from their competitors. • Understand who the audience/customers are, and what they need • Analyse and interpret research • Identify, and prioritise, the problems to solve • Develop engaging solutions CX and service design A hands-on designer, I bring evidence-based, user-centred, methodologies to all stages of product development. • Research & discovery - workshops, interviews, user testing • Definition - content strategy, IA, product strategy • Design - workflows, journeys, wireframes, prototyping Project experience I have worked with organisations of all sizes, from startups to FTSE 100s to charities. • E-commerce, product landing pages, microsite and brand sites • On-boarding, membership and loyalty programmes • Banking & financial services • B2B - dashboards, single customer views, & workflows Team experience • Senior or lead with mentoring experience • Workshop facilitation, sided deck preparation and presenting • Agile, waterfall, small and large teams • Long-term experience of remote working both colleagues and clients

QuestionsProjectsExperienceTeam

• Are you wanting to improve conversions on your online sales journeys?
• This is very niche, is there anyone here who is an expert in setting up SendBlaster? If so, I'd love to hear from you
• Would you like to create a strategy & plan to achieve your business goals the first time around?

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Projects

• 3

  Change of company name, and new branding.How we work with businesses to deliver better return on investment for them, and a better experience for their customers.

Projects credited in

• 1

  Analysis of your existing app, website or service experienceUncover the strengths and weaknesses of your app, website, or digital product, from the perspective of your users: • Points of friction faced by your users • Usability & accessibility problems • Uncover opportunities • Prioritise where to focus effort https://thedigitalbrand.studio/expert-review
• 1

  App or website strategy 1:1If your app, website, or SaaS product is not performing as expected then this session will identify the possible causes, develop a strategy to address them and help get you back on track: • Your business goals, market, and customers/users • What is going wrong and why • Strategy, and actionable plan, to get you back on track https://thedigitalbrand.studio/strategy-1-1
• 1

  Workshop planning & facilitationWorkshop sessions, planned and facilitated either in-person or remotely, tailored to you, your project and your needs. These will generate solutions, bring clarity, and create consensus and ownership around the project. • Planning • Facilitation • Playback https://thedigitalbrand.studio/workshops
• Website strategy workshop for small businesses & startupsPutting together a portfolio or small-business website can feel daunting. This session will provide you with tools and strategies to plan and deliver an engaging and effective web presence. • Map your user journeys • Create your content strategy • Map your site structure & navigation • Prioritised plan for developing your site https://thedigitalbrand.studio/website-strategy
• Expert ReviewOur small business client had been considering a website redesign as the route to attracting more business. An Expert Review helped them improve engagement, and enabled them to save a significant amount of money and time by deferring the redesign.
• Identifying the big wins, sizing & prioritising featuresResearch with stakeholders & users identified pain points, goals and biggest wins. Each was assessed for benefit brought & dev effort required. Assessing the cost-benefit of each feature enabled an MVP and product road map to be defined.

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Work history

UX designerThe Digital Brand Studio Ltd
May 2011London, United KingdomFull Time
I help organisations understand their audience, and use that knowledge to develop digital experiences which engage their customers and differentiate them from their competitors. • Understand who the audience/customers are, and what they need • Analyse and interpret research • Identify, and prioritise, the problems to solve • Develop engaging solutions CX and service design A hands-on designer, I bring evidence-based, user-centred, methodologies to all stages of product development. • Research & discovery - workshops, interviews, user testing • Definition - content strategy, IA, product strategy • Design - workflows, journeys, wireframes, prototyping Project experience I have worked with organisations of all sizes, from startups to FTSE 100s to charities. • E-commerce, product landing pages, microsite and brand sites • On-boarding, membership and loyalty programmes • Banking & financial services • B2B - dashboards, single customer views, & workflows • Team experience • Senior or lead with mentoring experience • Workshop facilitation, sided deck preparation and presenting • Agile, waterfall, small and large teams • Long-term experience of remote working both colleagues and clients
UX DesignerThe Digital Brand Studio Ltd
Jun 2008London, United KingdomFreelance

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Skills

• Workshop Facilitation
• User Journeys
• Customer Experience
• Customer Journey
• UX Consultancy
• UX Copy
• UX Architecture
• UX Design
• UX Strategy
• Agile UX