I have worked in the design industry for over 8 years, after graduating with Bachelors and Masters degrees in graphic design & illustration. I have experience within in-house design roles, having worked my way up to senior level, alongside freelance work and creating my illustration brand Felicity & Ink. My varied and in depth experience has provided me with a fully rounded creative skill set, from simplified corporate graphic design to intricate hand drawn illustrations.
Projects
- Westfield London #letsdolondonbetter BillboardsMy artwork was selected to take part in a digital exhibition throughout Westfield London & Stratford shopping centres in the summer of 2021. The exhibition was set up to welcome back shoppers after the centres being closed due to the pandemic. Bright, uplifting artwork was selected to do so and I was thrilled to take part! My work was displayed on numerous digital billboard displays throughout the centres. So I was required to set my artwork up to the correct specs for each.
- The White Company, Print & Digital DesignBROCHURE DESIGN The core of my role is conducting seasonal competitor research, then designing brochure spreads in line with the learnings and wider business strategies. Presenting my proposed stories and concepts to the Creative Director and key stakeholders for sign off to create final designs, implement and handover to relevant teams. I work closely with the shoot team to plan the photography content needed for each brochure and assist with art direction. I collaborate as par t of a wider cre
- Locomocean Product & Packaging DesignNeon and general lighting and gift product designs, with complementary packaging. Stocked in high street stores such as Oliver Bonas, Urban Outfitters & New Look. PRODUCT & TREND RESEARCHING To carry out trend research and forecasting I would use tools such as WGSN as well as visiting trade shows such as Top Drawer in London, Maison & Objet in Paris and HKTDC in Hong Kong. I would then use my findings to design artwork for new product ranges that were on brand and within the lighting and novelt
- Willow & Hall Re-BrandI headed up a full rebrand of the company including the website, printed and digital advertising, printed marketing materials, showroom POS and interior styling. The brand guidelines I created, were designed and implemented from scratch, as par t of my main project to re-brand the business. I worked closely with the Director to ensure her vision for the brand was adhered to. As well as the marketing team to ensure customer voice content was included accurately.
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Work history
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Senior Brand & Design ExecutiveWillow & Hall
London, United KingdomFull Time
This role was heavily brand focused, for which I was required to design and supply all elements and act as a brand guardian to ensure every visual element of the brand including the website, printed and digital advertising, marketing materials and showroom POS is cohesive and recognisable. I was also responsible for sourcing and styling decor for the interior styling of the showroom and for photoshoots, as well as sketching concepts for new product ranges. I completed heading up a full rebrand of the company, which required a lot of collaboration, time management of the team and pitching ideas at various stages to stakeholders and directors through mood boarding and presentations to acquire sign off.
Brochure Designer & ArtworkerThe White Company
- London, United KingdomFull Time
The core of my role was conducting seasonal competitor research, then designing printed and digital marketing assets in line with the branding and wider business strategies.
Presenting my concepts to the Creative Director and key stakeholders for sign off to create final designs, implement and handover to relevant teams.
I worked closely with the shoot team to plan the photography and video content needed and assisted with concepts for the shoots.
I collaborated as part of a wider creative team to ensure all seasonal brochures were finalised and print ready, with correct product and marketing information. The volume of which, requires a high attention to detail.
Other tasks included art working brochure copy and ensuring all images were print ready, retouching of images to a highly polished standard. As well as merging large amounts of product data, accurately into the correct format that is ready to be used for final brochure copy.
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Skills
- Design
- Illustration
- Adobe Create Suite
- Graphic Design
- Branding Design
- Painting
- Drawing
- Styling Shoots
- Pattern Design
- Art Direction