About me

Kaja is a Digital Content Specialist with over ten years experience creating and optimising user-centric content to help brands achieve their strategic objectives.

QuestionsProjectsExperienceTeam

Projects

• WaterAid: impactful consideration pagesDesigned and built key page to bring annual impact stats to life for supporter audiences
• WaterAid: user-centric conversion pagesBuilding multi-media webpages, informed by user research and insight, to drive consideration and conversion.
• 1

  Wellbeing App: user research, design ideation, content creation, testingDeveloped content strategy for wellbeing platform for young people. Commissioned and created branded content. Built pages based on user testing and UX principles.
• Wellbeing App: storyboarding and scriptwriting explainer videosCreative consultation for TEDx-style videos for a digital wellbeing platform aimed at young people.
• 2

  The Children's Society: Organic Social Content CreationDesigning a variety of strategic content for different social channels.
• Beam: Social Ad DesignDesigning social ads for a new mental health and well-being drop-in service in Camden.

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Projects credited in

• The Children's Society: Mental Health in SchoolsAdvert for The Children's Society to gain awareness for mental health within schools.

Work history

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Digital Content Creative and StrategistFreelance
Mar 2024London, United KingdomFreelance
Currently working with brands to improve performance of online content, including copy editing, UX improvements, SEO research and suggestions.
Senior Digital Content ManagerWaterAid
Mar 2023 - Mar 2024London, United KingdomFull Time

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Skills

• SEO Content
• UX Strategy
• Brand Communication
• Editorial Content
• Photojournalism
• Content Creation
• Social Design
• Copywriting
• Video Content

Education

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English Language and LiteratureUniversity of Sussex
Aug 2005 - Jun 2008Brighton, United Kingdom