About me

Based in the New York City area, I am currently working as a Fashion Copywriter and looking to expand my styling and art direction work. I look forward to connecting and collaborating with other creatives on fashion and art photography and film work, especially relating to surrealistic and avant-garde aesthetics. Feel free to reach out: balisa.rachel@gmail.com IG: @rachel_balisa

QuestionsProjectsExperienceTeam

• Hi everyone! I’m looking for photoshoot work in the NYC area. If you need a stylist or creative collaboration, I’d love to connect!

Projects

• 2

  Sana PhotoshootPhotography: Ulysses Saniel Styling: Rachel Balisa
• 1

  DISTORTIONIn my fashion design thesis from the Fashion Institute of Technology, I created a look to visually reflect a personal exploration of identity and self-expression.
• 1

  Jill Stuart Ad Campaigns & Ecommerce PhotosA combination of styling, ad campaign creation, and photo editing work I've done at Jill Stuart
• Blush Magazine PhotoshootCreative direction for editorial photoshoot story about Netflix streaming, inspired by the shows Orange is the New Black and Stranger Things.
• 1

  Judy Turner PhotoshootStyling and design development for knitwear collection
• 1

  Knitwear Design DevelopmentDesign and concept development for menswear and unisex knitwear at Judy Turner. These garments were sold at Opening Ceremony, SSENSE, Departmento, and Très Bien.

Projects credited in

• 12

  Glitch - NYC 22As a creative, I think it is really important to go back through your old work for two reasons. One, having time off from a project can be really refreshing and allow you to appreciate it again. Secondly, looking back at old shoots can be a great way of seeing how far you've come with your style, skill and creativity. As we all know, it's a common problem for creatives to be their own worst critic. I love when I look back over older shoots and I have a whole new appreciation for them. So here's
• 9

  Brooklyn Bridge SS23 Sana for VNY ModelsLocation: Brooklyn Bridge, New York Model: Sana from VNY Models Photographer and Creative Direction: Ulysses Saniel Studio Create more Camera Assistant/Stylist: Rachel Balisa Project/Shoot enquires: hello@ulyssesjs.com www.instagram.com/ulysses.s www.byulysses.com

Work history

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Fashion Copywriter and Social Media Content CreatorRoopa Pemmaraju
Aug 2021New York, United StatesPart Time
• Create social media content, copy, and Shopify product descriptions for sustainably-made luxury clothing • Develop a consistent brand voice across digital platforms to resonate with target market • Write engaging Mailchimp newsletters, social media ads, blog content, and press releases • Collaborate with creative director on image direction for visual storytelling in posts and campaigns • Strategize new ways to effectively reach target audiences, competitor research and analysis • Organically attract website traffic to increase sales with SEO tags
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Fashion Design AssistantJudy Turner
Apr 2019 - Mar 2020New York, United StatesPart Time
•Developed designs and concepts for collections, and created mood boards • Styled photoshoots and planned imagery for the brand’s Instagram and website • Processed purchase orders and invoices for wholesale clients • Created and updated tech packs and spec sheets for samples and final production knitwear garments for designer's clients • Sketched Illustrator flats and garment layouts on Photoshop • Tracked production progress with manufacturers Wholesale clients: Opening Ceremony, SSENSE, Departmento, Très Bien Knitwear clients: Brandon Maxwell, Danielle Frankel, and Maryam Nassir Zadeh

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Skills

• Fashion Design
• Styling
• Styling Direction
• Photo Editing
• Creative Direction
• Adobe Photoshop
• Social Media

Education

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BA Fashion DesignFashion Institute of Technology
Jan 2018 - May 2021New York, United States
Minor in History of Art
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AAS Graphic DesignPratt Institute
Aug 2015 - May 2016New York, United States