About me

London-based multidisciplinary creative with experience across multiple fields including print + digital media, creative production, music, film and events. Co-Director, Deputy Editor & Creative Producer of AZEEMA.

QuestionsProjectsExperienceTeam

• Need a London-based lighting designer available around 23rd October-6th November! Pls get in touch
• Looking for a London-based Social Media Assistant to join the AZEEMA team!

Projects

• 35

  AZEEMA Eid Party 2019We took over WAH Nails for our very first Eid party, bringing together the community to mark and celebrate the end of Ramadan! The evening was filled with a colourful assortment of Middle Eastern and South Asian bites provided by Nandine, Juma Kitchen, Barfia & Zaytoun. In a celebration of cross-cultural appreciation, AZEEMA-inspired henna and nail designs were provided by the talented artists: Huq That, Isna Henna, Nish Shah, Saadia Mebchour and the WAH crew. With a special thanks to Glossier
• 15

  AZEEMA x Nike Victory Swim Launch EventIn collaboration with Nike London, we curated and hosted the launch event for the Victory Swim collection, premiering our short film and photo series documenting 6 womxn and their relationship with sport. The evening included a special panel discussion with Khadijah Mellah, Ghaida Ramadan and Jaspreet Kaur, chaired by Nesrine Dally. We also had henna by Huq That, nail decals by Saadia Mebchour and nails by Jess Young, offering designs inspired by the collection.

Projects credited in

• 8

  Azeema x Nike London: Nail DecalsI was asked to create nail decal designs by Azeema to celebrate the launch of the Nike Victory Swim Campaign. The decals feature my own illustrations, taking inspiration from the collection.
• 71

  Move Without LimitsA short film brought to you by AZEEMA for Nike London. To support the launch of the new Victory Swim collection, we teamed up with nike London to document three incredible womxn: Ghaida, Iqra and Intisar diving deeper into their inspiring journeys & relationship with sport. ——— Executive Producers & Casting @azeemaagency Director & Producer @nadiraamrani DOP @beatriz_sastre Assistant Director @miriamamrani Sound recordist @miazipporah Focus Puller @oncemoreforsharps Camera Loader @ross_dixon
• 13

  Azeema issue 4: RitualsI authored several pieces for our Ritual's issue, assisted in production, and in curation of the launch party.
• 21

  AZEEMA ISSUE 1120 page Independent Magazine. The Habibi issue is a blend of controversial and compelling features, touching on issues of resistance, empowerment and femininity within Middle Eastern and North African Women and Women of Colour. In this issue Azeema talks feminism with Emirati ‘Banat collective’ leader Sara Safwan, explores femininity in Morocco, protests Women’s rights with ‘Sisters Uncut’ and visually explores ideas of strength and sexuality. The aim is to empower, not to offend
• 2

  AZEEMA x Foundation FMA 6 month DJ program with AZEEMA and Female lead Radio station Foundation FM for Women of Colour Supported by Nike.
• 7

  AZEEMA: Heritage of TomorrowA short film brought to you by AZEEMA for Trippin World x Nike exploring what heritage in London means to us, and how it is shared and sustained between generations. This film was played in at the immersive Trippin World x Nike event.

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Work history

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Co-Director & Creative ProducerAZEEMA Agency
Jan 2020London, United KingdomFull Time
Co-Director, Deputy Editor & Social Media ManagerAZEEMA Mag
May 2017London, United KingdomFull Time

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Skills

• Social Media
• Creative Production
• Journalism
• Event Planning
• Production
• Editing Copy
• Project Management
• Content Creatiion

Education

BSc Cosmetic ScienceLondon College of Fashion, UAL
Sep 2011 - Jul 2015John Prince's St, London, UK
Graduated with an Upper Second Class Honours degree.