At age four, Tara’s kindergarten teacher told her mother that Tara would grow up to be the Prime Minister of New Zealand, or the devil itself. After casting a career in politics aside, and realising red wasn’t her colour, Tara found herself in the halls of Whybin\TBWA Auckland working in advertising. It was here that she and her creative partner gained international attention by floating shares in their creative future, successfully funding themselves to Cannes. During her time at TBWA, Tara had a complete disregard for discipline and convention, she was named in Campaign Magazines Top 50 emerging talent portfolio, and submitted several entries into the pantheon of ABSOLUT work, one of which was the creation of a limited edition ABSOLUT bottle design.
Then Tara decided to swim across the ditch to Sydney where she joined Saatchi & Saatchi. It was here that Tara created a children’s book for OPSM that tested the eyesight of children, which was named by the WARC 100 in 2016 as the most effective marketing campaign in the world. Tara now finds herself at Google where her and her teams remit is to come up with creative uses of Google’s products and platforms for Asia Pacific’s largest clients, her work has included creating real-time marketing platforms that reunite lost dogs with their owners for Pedigree, building immersive story time platforms for Disney, creating LIVE space experiences in peoples living rooms powered by AR Core for the ABC's Stargazing Live, and co-founding the diversity initiative RARE supported by D&AD. Tara continues to disrupt the status quo, and as a consequence has won over a hundred international awards during her advertising rebellion.
Projects
- RAREBeing a minority in the creative industries can be tough. Ironic, because our industries pride themselves on unique perspectives and rare minds. So we designed RARE, a masterclass to help minorities flourish by arming underrepresented talent with the tools, inspiration and network needed to thrive today and lead tomorrow. This course is the beginning of the journey, for our enrolees and for RARE. We are committed to creating a platform to champion diversity, and we hope you will join us. For
Projects credited in
- Meet 100 LGBT+ Trailblazers Redefining the Creative IndustryWe asked influential LGBT+ icons to nominate trailblazers who they believe are redefining the creator landscape. The result? A unique and incredible list of 100 trailblazing LGBT+ folk breaking barriers and inspiring change! We’re on a mission to explore and tackle inequalities in the creative industry - this is why we run diversity initiatives, dedicating our curated projects and people sections on The Dots to undersung groups. This brings together an abundance of dazzling work from diverse cr103
Work history
Creative DirectorGoogle
AustraliaFull Time
Skills
- Creative
- Creative Direction
- Advertising
- Brand Strategy