About me

Multidisciplinary Design Lead based in London. With 10 years’ experience across client & agency side, I have lead design on campaigns for many distinguished brands such as Virgin Media, KFC, Unilever, Lego and Three Mobile. Some notable campaigns include designing KFC’s ‘Reward Arcade’ which launched nationwide in 2022, gaining coverage across multiple advertising journals, from The Drum, Mediashotz and Ads Of The World. Additionally my work for Virgin Media has been recognised with a number of awards, including winning Gold DMA in 2021. Additionally, I have a willingness to help others climb the creative industry ladder, and have been a part of a number of mentorship programmes, such as The Brixton Finishing School and Greenwich Student Peer Mentoring Scheme. For me, creativity should be exciting, especially when it allows for the consumer to enjoy advertising in unexpected ways. With this, I strongly believe that my creativity, energy and ambition make me a valuable asset to any design team.

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Projects

• Pixel PondI have acted as the Lead Brand Designer for Pixel Pond, a recruitment agency specialising in Design & Tech since mid 2018. Since then, I have been working closely with the team to develop the brands presence both online and offline. One of our main challenges was to have social posts and content that stood apart from its cluttered competition. Utilising the brands key colour ‘Pistachio Blue’, I stripped everything back to lead the brand with an identity which feels unique and bold.
• Sparc IncSparc Inc is an organisation in New York, which enhances the lives of people with developmental disabilities through high quality therapeutic recreation activities The brief was to redesign their brand, to capture the fun, bright and encouraging work Sparc Inc do, and inject this into the branding. Whilst designing a variety of logos, we agreed the one presented here achieves just that. Agency: RAPP London
• Virgin Media - FMC LaunchI was tasked with being the lead designer on one of the brands most high profile DM brochures, following their exciting new rebrand. Having full oversight on the project from a design perspective, I designed a 12 page brochure, with features such as a die-cut extrusion & spot UV coating. Agency: RAPP London
• British AirwaysBritish Airways approached RAPP to explore and redesign their communications targeting their ‘Gold Tier’ customers. Our goal was to have a set of emails that were elegant, enticing and educating. I worked in close collaboration with our strategy & copy departments, to bring this email campaign to life, and inject a truly premium aesthetic, that would appeal to British Airways’ most prestigious clientele. Agency: RAPP London
• Virgin Media - January SaleA fantastic integrated brief to design Virgin Mobile’s January Sale DM brochure and email campaign. Advancing upon a creative brief, my task was to design all the elements of this campaign, aiming to capture Virgin Media’s bold and vibrant brand with an explosive front cover. Overall, the DM was a 12 page brochure, highlighting new phone offers, as seen on the inside spreads. Agency: RAPP London
• Huawei P10 LaunchThe brief was to concept and design a highly engaging interactive takeover ad, to showcase Huawei’s new P10 phone. One of the key attributes was the phones high pixel camera, promoting crystal clear images. The initial problem to solve, was how do I make an ad, in a very cluttered environment, wherby most users will want to close this ad as quickly as possible. Utilising the phones key selling point, seemed like a must. So the idea flourished where the user can reveal a high resolution image t

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Work history

Senior Creative DesignerThree UK
Jun 2022London, United Kingdom
Lead designer on visual executions across branding and identity campaigns, key visual creations, typographic lockups, and conceptual/idea generation. Working closely with the Head of Design to elevate the design craft at every touch-point. Direct line report management of multiple members of the team, setting ambitious but achievable goals, and coaching with care to elevate their career progression. Establishing toolkits for various work streams to ensure consistency across the digital and delivery teams as well as the wider business.
Senior DesignerRAPP
May 2019 - Jun 2022London, United KingdomFull Time
Design lead on the Virgin Media and KFC accounts, accountable for all visual output across social, digital and print within the agency. Led designers to execute beautiful, clean and concise design solutions across numerous campaigns, whilst also continuously finding ways to raise the standards of our craft & creativity. Presented designs and concepts regularly to external clients. Working in tandem with many teams, I led Design on pitches for many big brands, with a number of those converting into wins. Direct report line management of multiple members of the team, setting ambitious but achievable goals, and coaching with care to elevate their career progression. Other client work includes: British Airways & PayPal.

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Skills

• Advertising
• Art Direction
• Mobile
• Multi-platform
• Digital
• Design
• Interface Design
• Creative Direction
• Online Campaigns
• Interactive Design
• Illustrator
• Indesign
• Photoshop
• Digital Advertising
• Digital Design

Education

(hons) Graphic DesignUniversity of The Arts London (UAL)
Sep 2011London, United Kingdom
Camberwell College of Arts Graphic Design (BA) Hons.

Awards

Bravest Future Creative AwardDMA
Future Writers' Labs: Design edition, part of the Campaign for Great British Creativity.
Judges Choice AwardAdobe
Adobe X Omnicom Creative Jam 2019