About me
I am a competent Marketing professional with 17 months of experience in designing and executing Digital Marketing plans for services like Performance Campaigns, Influencer & Celebrity marketing, and Marketing Communications like Social Media Management, and Engagement strategies with detailed organisational skills. Currently working on building an export business in Coffee and Spices, while pursuing a master's degree in Strategic Marketing and Management.
Work history
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Marketing Operations ManagerLaudco Media
- Bengaluru, IndiaFull Time
- Executive Member of the Core Committee – In charge of planning and strategising external & internal business operations by leading weekly and monthly review meetings to optimise workflow and create solutions to resolve issues under operations.
- Successfully managed and retained diverse key digital accounts such as AutoCAD, Swisse, Liva and BOSS by maximising their ROI through providing stellar client service and critical negotiations with Influencers, Media channels and service providers to achieve objectives with exceptional project management skills and boost long-term profitability for Laudco Media by contributing to annual growth of 30%.
- Mentored and led a team of 6 to deliver 400,000£ in revenue, also created material and presentations to effectively coach 8 interns in PR and Influencer Marketing to help the team with backend operations.
- Conceptualized, scripted, and hosted Fun educational topics covering Health and Lifestyle in association with Fifty shades of Gay which is India’s most popular page for the LGBTQ+ community while being part of the content and production team by creating ideas on forecasted social trends, and acting in various videos created for in-house channels with video formats ranging from Vox-pop, interviews, pieces to cameras, and game shows which resulted in generating over 200k+ views and 10,000 followers.
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Talent Acquisition ManagerConcento Talent
- Bengaluru, IndiaFull Time
- Concento Talents is a popular events management company based out of Mumbai working with some of India’s Finest Talents.
- Created social media strategies, and promotions ideas to build Pre-Buzz and Post-Buzz for Events.
Education
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MSc in Strategic Brand Marketing ManagementAston University
Birmingham, United Kingdom
Brief understanding of Industry oriented concepts such as Omnichannel Media planning, Consumer Behaviour Models, Market Analysis and Research with data- driven recommendations for future strategies and decisions.