Do we believe that brands are looking towards creating advertising content in a more sustainable way? Not just a sustainable product..


  • I don't believe that they are looking for it. That's why I think it's necessary for designers with a sustainable mindset to show them why it's so important!

    I'm still figuring that part out; how I can have a leading role in that as a designer.
  • I don't believe the majority of brands do. There's certainly lots of talking but not much action. Producing a large number of bad quality images and what advertisers call "content" is not sustainable in the long run. What we really need to head towards is well researched, high quality and long lasting images and "content" ( I hate that word) produced by professional in a professional way and not by amateurs. It is possible and I've proved it in the work I've done for the past four years.

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