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- I don't believe the majority of brands do. There's certainly lots of talking but not much action. Producing a large number of bad quality images and what advertisers call "content" is not sustainable in the long run. What we really need to head towards is well researched, high quality and long lasting images and "content" ( I hate that word) produced by professional in a professional way and not by amateurs. It is possible and I've proved it in the work I've done for the past four years.
- Not suitable for the long run.
- How do you mean sustainable? As in good for the environment or good for well being of creatives?
- It's hard to say, depend on the brand, I guess. I noticed that many brands looking for cheap content, and personally, I believe cheap is not sustainable.