Does anyone actually like the new Mixcloud branding? If so can you share what you like about it? www.mixcloud.com
Genuinely interested in soliciting opinions
Replies4
- Really modern and easy on the eyes layout.
- The headline font is peculiarly different to the trend I see of fonts similar to 'proxima nova' and 'druk wide' (like in Spotify & Converse 'twist what you know') being used by brands appealing to young people.My reservation was over the amount of individualistic letter forms in the alphabet. Some typefaces I've seen have a small number of letters that call attention to themselves but this one has many.And I think upon reflection that it is a good thing as cutomers may recognise the brand quicker by seeing this font before they even see the logo.(p.s. really love the logo!)
- Good, à la mode, but striking.
- I'm not a fan of the font itself but the animations for the brand are where it really comes to life, for me. I think it is something that may grow on people beacuse the initial introduction, at least for me, was a little jarring. But when you see the brand unfold and dance to a beat it really comes into it's own. I think the previous logo was a little obvious and quite dated, this brings the brand in to the right sphere of discussion about pushing the envelope of creativity. So, to finally answer your question! Sorry! I like it.
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