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- Hi SeliciaA couple of years back I created a marketing campaign for a chain of shopping centres across the UK who held an annual "Beauty Week" to boost footfall to retailers within their centres who operate in the health and beauty space.We created a campaign based on input and interviews with the staff of those retailers.You can see the details of the project here: https://the-dots.com/projects/make-every-day-beautiful-strategy-identity-and-art-direction-for-marketing-campaign-308904I hope you find it interesting...let me know if you want to chat about it or see anything more.CheersSimon
- Hey Daniel,Thanks so much for responding to me, it would be great to see these. I'm researching campaigns that have real stories as the focus.Thanks againSelicia
- Hey Selicia -- Back in another life I co-lead the Ameriprise account at R/GA. We gave them a new brand positioning we called "More Within Reach." One of the first ATL brand campaigns we did to deliver on that featured a number of the companies financial advisors sharing their stories.That was nearly 10 years ago though so they're all a bit hard to find now. If you're interested maybe we could connect and I could DM you a link and password to one of the videos.