Good evening, I am looking for some feedback on my business logo. Calling all graphic designers!
I graduated from University with a Digital Media Design 5 years ago. I designed this logo in Illustrator. I know how to use some tools on Illustrator but there are areas that I could do with more experience in. I am looking for ideas on how I can improve my logo. I like the colour of the logo and the kind of boho vibe however I am unsure about the text. I am wanting to use this logo on t-shirts and clothing, as well as my general branding for packaging & print design. My business is called 'DandylinesShop'. If any graphics or digital designers out there, i'd love to hear your feedback!
Replies7
- I think it's a good start, and I can see where you're going with it!Like @Sophie Cambridge said, you could use a more interesting font, which will immediately communicate more than the current one.The cream against the mint is difficult to read so think about contrast and readability. Use a contrast checker like https://colourcontrast.cc/ to make sure it's OK.The illustrative bits are cute but could be used elsewhere in your branding (cover images, backgrounds, patterns etc.) For now I'd choose one illustrative element to incorporate into the logo and keep it simple.Also don't spend too much time on the logo now - you can always change it as you go along, it doesn't have to be set in stone right now :]One last thing: perhaps hold off until you're more established before getting t-shirts and merch made with the logo. People need to feel something for your brand before they'll want to wear it on apparel.Feel free to reach out if I can help with anything else!
- @Sophie Cambridge Thanks for your help and good critiques. I will definitely take these on board.
- @Geoffrey Bunting Thanks for your feedback :).
- Two things:1) Without your brand, there's nothing anyone can really offer here. Logos are meaningless unless you sell that logo (think fashion brands) it tells us nothing.2) This isn't carried out well. There are specifics (bad type, weird layout, size, etc.) But addressing those won't really improve the logomark more than going back to the drawing board or, better yet, getting a professional involved.
- @Yasaman Lines Ahh I see! My advice would be to keep things simple, try to incorperate your brand/product and what it's about directly within the name and imagery/symbols in a fun way. One example could be, you could pick a playful or boho style font and build on top of the word 'Dandylines' by working in a related icon/image that works well alongside it or as part of it. You could also drop the word 'shop'.Right now there is a lot going on with shapes and layers, the curved text is a little hard to recognise, and there is a lot of whitespace. If you're set on curved text almost like an emblem then I would put this within a circle alongside 'shop' and some kind of simple icon or illustration in the center to represent what type of products you're selling so that it's clear.Just keep in mind all of the use cases for the logo and what you want to communicate, if boho is the style you're going for, try to keep it simple and incorperate that in more subtle ways :)
- @Sophie Cambridge Hi Sophie, Thanks for getting back to me so quick. At the moment I sell hair scrunchies and accessories on Etsy. I am looking to branch out in other fields so I am hoping to use this more of a logo for clothing, eg tshirts, sweatshirts etc.
- Hi Yasaman!Thanks for sharing your work :) It would be great to get some context as to what the logo is for and what the shop sells in order to give some useful feedback for the design, from first glance I am not sure
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