Hello, I have a career question as a Trend Forecaster, should I study data analysis or data science?
I want to develop some new skills and lately I have been reading a lot about data analysis and data science. So I have been thinking about studying any of those areas. I don’t mind coding because I find it fun to learn (I have been learning a bit of Python on my own) but then will it make a big difference as a trend forecaster to study that? I know they are not necessary but maybe it’s a good thing to know about? I decided to follow fashion trend forecasting mainly because I enjoy finding about the origin of trends and I’m very into psychology and developing new ideas but also a part of me is interested in technology, I don’t currently work as a trend forecaster but I want to transition into this career. I like the research part, discovering new innovations that brands can incorporate into their business, generate new ideas and data plays a big role in quantitative research and creating brand strategies... I really like the idea of making sense of data
Replies10
- @Javier Navarro I didn't know that Trendstop had that approach but I noticed and more and more companies are using data in a scientific approach for fashion trend forecasting. That's why I mainly wanted to look into this side of trend research. Thank you Javier!
- @Viken Oknayan Thank you for the tips, Viken! Data analysis seems like a good starting point to be able to see what are the most important elements in data.
- @Lai Ogunsola Hello Lai, thank you for sharing these resources! I've heard about R and I was thinking about looking into it when I knew a bit more of Python. Is it complicated to learn? I don't have a strong background in maths so I'm a bit worried about that part. I will look into Data Camp as it seems like it could be a good tool to learn it from one place. Thank you!!
- Hi Maria Pilar,To me both data science and data analysis are both sides of the same coin and there is a clear synergie between them.I am not an expert on the technical side of data analysis myself, however based on your request and its context I sense that data science might be a better fit for you as this will give you the tools to approach trends from an analytical point of view.https://www.trendstop.com/ do have a truly scientific approach to trend forecasting involving the use of data and I encourage attending one of their webinars, which will give you an insight to their process.Hope this helps!
- Hi Maria,Good to see your using Python, Numpy and the other math and scientific computing libraries that it has are very useful. I think in terms of Trend Forecasting, from what I understand of it you may be interested in learning R, or just being aware that its a tool you could use for different types of analysis work.R is a more specialised programming language, unlike Python which is more general purpose. R is used, like Python for a number of different tasks in the analytics sphere, including statistics, data science and machine learning. The main benefits from your point of view are that it has a larger set of mathematical libraries and functions built into the core lanaguage.In my view its extremely useful for completing various types of complex quantitive analysis using relatively concise code. Check out Data Camp :https://www.datacamp.com (which also has Python Tutorials and other languages too)Python and R could be used to more effectively help you "make sense of data".You might find it useful to look at predictive modelling, and time series forcasting.Hope that helps.
- @Raafaye Ali thank you for sharing it!
- hey, here the wetransfer link to the voice recording, sorry there no pictures/deck to go alongside this but i hope it proves usful and sorry for audiohttps://we.tl/t-dATzlGGtFQ
- @Viken Oknayan will they make a significant difference when analysing quantitative research? I’m just worried that all this is unnecessary for a trend forecaster or instead it can give a better value to my research since all I do now is a lot of reading in different areas and creating conclusions around it
- @Raafaye Ali thank you so much for your help! I’ll try to contact her. I would love to hear the recording too if it’s possible! I’ll send you a private message
- Victoria foster is a learning and development manager at D&AD, she is really lovely and friendly, she has experience working for Trendwatching for 5 years ( a company that speaclisses in what you are describing.Thats all i can think of as who to ask, i did record a talk by a speaker from her old firm to i could forward to you if that helps.can quote my name when you reach out to her if that helps at all
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