I design jumpsuits that you don't take off to go to the toilet & would love some feedback on the campaign - https://bit.ly/2Fxrx7x - thanks!

Replies4

  • Very lovely product!
    On your video: I'd compress the 'reasons to decide to make this' into no more than 10 secs as it isn't super relevant to your audience. We get the problem, we want to see the solution and the designs right away. Also, I'd absolutely put your ethical creds and values front and centre. It's important, loved, relevant and valued - especially by a young female UK audience. Woohoo to loo-friendly jumpsuits! Can't wait to get one xx
  • Hi Hetty. You've got an intriguing proposition so I had a look. Personally I'd focus more on the jumpsuit itself and the styles of them and clearly communicate the convenience benefits up front. Rather than leading with a toilet scene as the first thing you see about your brand - I think you could communicate the benefits with some diagrams. S
  • Seems like a great idea so that a wonderful USP.

    The actual campaign, we that needs work. Typography, copy, design and photography are all needed to convince brand adopters the suit you've created is convenience and elegance on platforms such as Instagram. That's a lot of posts and means getting creative with what you can afford to do and who you can get to help.
  • If your market is jumpsuit wearers frustrated by their current jumpsuit's limitations, you are onto a winner. A niche market for sure. They look great.

You must sign up or log in before you 
add a comment.

Post reply