I'm available for freelance or permanent contracts!

I’m a strategic copywriter and marketer with a knack for coming up with impactful ideas that are remembered for all the right reasons. I love uncovering insights and stories and creating strategies, and writing copy that feels human, honest and on brand.  

I've worked both in-house and agency side, and with every type of role possible, from designers to developers and product managers to marketers, and from brand strategy through to creative comms across both B2C and B2B channels. And I’ve also worked with fintech clients such as Imprint Pay and telecoms giant Jio across UX.

I’ve recently been working with brands like WeTransfer, Jio, Amdocs, Allergan Aesthetics, Mercedes-Benz, Mercedes-Benz Vans and AXA Health to name a few, spanning copywriting and UX, brand strategy & identity, and comms strategy.

Feel free to check out some of my work or download a PDF version of my favourite case studies here: https://sarahfretwell.co.uk/portfolio


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