This project is difficult for me to define, but it's clarifying existing brand and product strategy notes and collecting all the generated information into clever & creatively written on brand copy that is also strategic i.e. customer focused.
The written part of the project will come much later, initially, I will need just putting heads together in a brainstorming session to gain more clarity. I'm looking for a fresh pair of eyes, feedback and possibly new ideas and suggestions on how to tackle and direct the upcoming copy project. What the phases should be etc.