- Hi Haidy,So lovely to meet you. Your note popped up on my dashboard and this is something I'm hugely passionate about. Other than, perhaps, Rapha and Assos, women's cycling wear lacks innovation, creativity and feminity - a humoungous absence of style-conscious clothing in the industry. The colours of other brands can be obnoxious, with no relevence to current trends; the cuts unflattering for all but the thinnest among us, and there is limited to represent the greatness of the sport itself. Compare women's cycling kit to general active-wear on the market and it's flailing, miserably, behind. I'd love to be involved...!All the best,Sophie
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