We want to see if any of you have questions about the future of photography and the use of AI to create photographs.

To get involved, email: socials@rankin.co.uk or comment below. Send your questions for your chance to be a part of #hungermagazine.


  • I have allot of questions about AI and it's role - at the moment it seems to be a directionless rush, but clearly it will need to consolidate.

    However it will leave all sorts of things in it's wake - I think allot commercial creative roles from design to production in all forms will change. How and to what is unclear, at the moment training on work that exists is in effect regression analysis (generating the future based on the past) where it becomes predictive it in effect becomes controlling and that is dangerous. Control only need be made through passive suggestion and misdirection - typical of Darren Brown rather than overt instruction - just think about your social media feed.

    I think where the role of artists come into things, and how authenticity, personal experience and how people relate to each other will become part of the debate, and possibly (hopefully) a black vinyl opportunity.
  • @Anna Rose Kerr if that happens, it won’t necessarily be photographers who perform those duties.

  • Right now AI is not impressive. Though I have no doubt that it will expand its trick set as time progresses and so does research.

    But the fact that it is artificially created does not mean that it is authentic art. Artwork comes from personal experience and motivations, something machine learning cannot contend with and even if the outcome of artificial practice prevails it cannot replace the personal performance of research and the emotional concept of each final piece.

    AI won’t just affect art, but all industries. It will no doubt replace surgeons, factory workers, and as we can see now, retail worker roles are under the threat for robotics.

    But at the end of the day, it is still falsified art and as such, could drive up the price of authentic practices.
  • One of the nicer benefits I experienced in thirty years of photography was building up teams of people. Models, hair and make up, set designers, set stylists, assistants etc. Travelling to studios or locations with my team and using the budget in local hotels, restaurants and small shops during the shoot. Sharing the experience of 'creating' with the team, mentoring younger members and over the years watching talented people be their best, and grow in their careers. For me, it is very depressing to think that that is going to be 'replaced' by AI and professional exponents of prompts. I know a couple of visual creatives who are currently extremely depressed and have all but 'given up', because they cannot be part of the 'new world'. I worry for them. The copyright issue .. well .. the idea that decades of work can be used directly or indirectly (imitated) is profoundly annoying. What will be the implications for practical art, design and photography education?
    It could be that at a stroke, traditional skill and craft training is redundant.

    If this is the case, Humanity will be all the poorer.
  • AI image generation is going to move leaps ahead when professional photographers start training the algorithms on details like lighting... Curious if RANKIN has plans to start inputting into machine learning?
  • AI photography will inevitably be used to erase the actual inclusion of bipoc individuals in the industry whilst wearing a veneer of inclusivity.

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