What do people normally charge for Facebook Ads? Client is a small business

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  • It does depend on the ad spend and the complexity of the funnel or campaign. We charge either 20% of ad spend with an increase if we can get results or £1500 flat fee up to a max of £4000.

    If you think of it this way.

    How much would it cost to hire someone in house who is very good at what they do and could get consistent results? A mid level marketing manager who specialises in ads should be paid £45 - 60k per year. Which averages out to about 2 to 3k/month in their pocket.

    Also you should ask the appropriate investment question. If I wanted to make £10k, what would be the appropriate investment for me to acheive this goal?

    If you benchmark this between 10 to 20% of revenue and expectation of return on investment then you have your figure. i.e £10k = £1k minimum investment.

    Hope that helps.

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