What's your favourite advertising campaign and why? It'll be interesting to see if classics like Guinness surfer still hold up :)

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  • This is my R/GA background showing but I feel like the best campaigns today are ones that interoperate with platforms. Think of how a campaign like Human Race built on and was built on a platform like Nike+. Or how "Parisian Love" by The Google 5 was made possible by and influenced the hummingbird iteration of Google's search engine.
  • For me is Volkswagen's "Think Small" campaign, cos I love the print, and that is the gold standard for me. :)
  • This is a hard one, I always liked the Peter Kay John Smiths Adverts because of the comedy :)

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