Ticket
Free
Time
 -  (BST)
Location
Zoom - London, United Kingdom

Organised by Fanbytes

The time you have to win people's attention is shorter than ever.

Gone are the days where brands could take a year to plan their next campaign. What the last 12 months have really shown marketers is that if you take too long to get to the finish line, things may have already changed beyond recognition.

This is especially true for Gen Z audiences who are used to engaging with constantly evolving viral trends and platforms. To avoid irrelevance, brands need to plan, activate and measure quickly and continuously.

But this is easier said than done.
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Join us at this one-off digital event to hear how marketers are adapting their brand, social media and influencer marketing strategies to win the attention of youth audiences in a constantly changing world.

We'll hear how they launched campaigns under quick turnarounds and time and budget pressures, how they've adapted to ever-changing platforms, and how they're successfully building a community of loyal Gen Z customers.

What we'll cover:

Get inside the heads of Gen Z.
  • What do they care about? And how has this changed over the past year?
  • YouTube, Snapchat, Instagram, TikTok... Where are they most active?
  • What are the biggest behavioural trends we're seeing right now? And how are they likely to evolve?

How can brands win their attention?
  • How can brands be reactive and agile, while still driving long term brand connection and loyalty?
  • Are influencers still holding the same influence? And if so, how do you work with them on newer channels?
  • TikTok unlocked: How do you drive real success on this massively growing platform?

Building Gen Z communities
  • How have brands like Depop and Ugly Drinks tapped into cultural movements and niche verticals to engage Gen Z audiences?
  • What could YOU do to build a more engaged Gen Z community in the next 100 days?

Organisers

Attendees — 89

 -  (BST)
100 days to engage Gen Z – How to win their attention in a constantly changing worldLondon, United Kingdom