Organised by Dentsu Aegis Network
IMPORTANT: You must pre-register via this link
2020 has changed the world. Consumers are adapting, rebelling, hibernating, and reflecting, to name just a few ways we’ve spent our time.
But how will the multitude of global and local events shape people’s opinions, actions, and spending?
As experts in what consumers want and why, Mintel is uniquely suited to accurately predict the future of consumer behaviour and what that means for brands.
During the session Mintel’s trends expert, Simon Moriarty, will build on the predictions from last year and share details on seven key factors that will determine purchase decision for the years ahead.
The session agenda will be as follows:
09:30: Introduction from dentsu
09:35: 2021 Trends: Wellbeing, Value, Experiences, Identity
10:15: Ask the audience, live polling
Comfort break
10:20: Results of the polls
2021 Trends: Surroundings, Technology, Rights
10:50: Live Q&A
11:00: Close