Organised by Channel 4
IMPORTANT: You must pre-register via this link to attend this event
EA Sports FIFA winning campaign: Creating authentic British Asian representation on screen
Joined by the masterminds behind the much anticipated EA Sport’s ad campaign that won the 4Sales’s Diversity in Advertising Awards 2020, we will find out more on how the campaign was developed from pitch to on-screen. From football to Ramadan, we will delve further into the many facets and nuances of representing British Asian culture in advertising, gaining a greater understanding of how advertisers can get it right and the commercial and societal impact this can have as a result.