Organised by Digital Boost
Building your brand profile in your sector and growing your brand exposure is essential to growing your business notoriety, recognition and, consequently, to increasing your sales.
Join working journalist Tetteh Kofi, and PR practitioner Peter Ibbetson, both Directors of JournoLink with decades of experience behind them. Learn the basics of Public Relations is and how to use it to gain publicity for your business.
About the speakers
Tet Kofi started life as a Market Analyst in FMCG and moved into business and current affairs journalism. Tet has credits on the BBC World service, BBC Radio 5 Live, BBC Radio 4 , LBC, and Colourful radio. He’s advised L’Oréal Europe wide on PR, the Cabinet Office, The British Army, and trained staff at BAE (Warships) among many others. He founded New Nation Newspaper and is ideally placed to speak from a journalist’s point of view on what looks good to the media.
Peter Ibbetson is the co-founder of JournoLink, having previously had a career in banking with a focus on small businesses, how they operate and how they make the most of media coverage to promote their brands. Peter represented one of the main high street banks in the media for several years and is extremely experienced on how best to work with journalists. Including how to work out the types of stories they want, when to distribute them and how to write press releases that will catch the journalists’ eye. He is passionate about helping small businesses punch above their weight in the media which is precisely what JournoLink does.