Organised by The Future Laboratory
Two years on and the coronavirus pandemic continues to impact on consumers’ lives on a global scale. As business professionals and as private citizens, we’re having to rethink and rebuild everything we once knew and took for granted – from how we live and work, to how we perceive ourselves
At our Australia Trend Briefing 2022 online event, we will show you how to navigate the inter-Covid era and beyond with two new mind-expanding macrotrends.
Covid-19 has been a global accelerator – in systems, networks and technologies; bio-vaccines have been brought to market in record time; an online-first approach to how we shop, work, play and do business that should have taken five years has been done in weeks.
Celebrating this hyper-accelerated push into tomorrow our global teams take you on a ride through the decentralised city; the deepening of our digital selves; the rise and shine of campus corporations; the growth of federated super-regions, and the evolution of the structure and role of brands.
Book tickets to the online event on 24 February below, you can also purchase tickets as part of a collection with the macrotrend report.
Why Attend?
‘We’ve spent our time fretting about the New Normal, when we should be talking about the New Extra-ordinary! The pandemic has precipitated scientific advancement, championed innovation and ushered in a new age of collaboration, challenge and accelerated change’
Martin Raymond, The Future Laboratory co-founder
It has also fast-forwarded our understanding of how we define work, measure productivity, even articulate purpose. Science, technology and the push to virtual has also come to the fore and the pendulum is now swinging away from ‘fake’ and ‘fabricated’ and back to hard data, hard facts, and a belief in experts and scientists once more.
Against this backdrop, we will present two new macrotrends:
: Equilibrium Cities
Cities are facing their biggest shake-up in recent history, as consumer behaviour forces today’s hubs of governance, business, culture and innovation towards de-growth and deceleration. Join us as we examine the retro-future ways of living that will bring more autonomy, flexibility and equity to tomorrow’s cities.
: Elastic Brands
As the effects of the pandemic and global recession take root, brands are breaking out of survival mode, becoming elastic entities with the ability to expand, contract and reshape at will. Find out how your brand can move beyond reactive thinking to embark on this journey of continual regeneration.