Organised by D&AD
For many years now, high-profile rebranding projects have had one thing in common: a typographic change towards a low contrast sans serif style, quite often a geometric or a grotesque one. The result is that many brands now “sound" the same with many designers lamenting the loss of identity and the sense of time and place that those brands carried.
This panel discussion poses the question: Is there a typographic space beyond Sans Serifs? Is it still possible to rebrand, to look contemporary, to speak today’s language, without the need to resort to the same typographic solution?
Host: Nadine Chahine, CEO, I Love Typography
Panellists: Astrid Stavro, Vice President Creative Director, Collins; Sarah Hyndman, Founder, Type Tasting; Shaun Loftman, Executive Creative Director, Landor & Fitch; and Paul Barnes, Graphic Designer & Partner, Commerical Type