Organised by BIMA
Join us as we rewrite the rules of agency success. Hosted by Mary Keane Dawson, with Robin Bonn presenting his new book "Market of One".
About this event
Hosted by the brilliant Mary Keane Dawson, BIMA's Chair, this exclusive one-off event features a candid conversation with Robin Bonn, CEO of Co:definery, Marketing Week columnist, and author of the forthcoming book, "Market of One: How Your Agency Can Rewrite the Rules and Create a Lasting Competitive Advantage"
Robin will share the inspiration behind the book, its no-holds-barred optimism, and the urgent call for agency leaders to challenge outdated rules around positioning, culture, sales and pricing.
Together, they’ll explore the big questions facing agency leaders today:
- Can you really build the agency you want - or are you at the mercy of the market?
- Is ‘specialisation’ a blessing or a curse?
- How being ‘partners’ with your clients drives down margins
- Why treating new-business as a numbers game will kill your agency
- In an AI-driven world, how you can charge for value, not time.
Expect positivity, provocation and a Q&A where nothing’s off-limits.
Limited spots. Maximum candour.