Organised by BIMA
Join BIMA Member Base Creative for this 60-minute hands-on masterclass on how to use analytics to measure the impact of your digital comms.
About this event
BIMA Members Only
The 3rd Tuesday of every month is the regular spot for BIMA’s popular masterclass programme - offering digital professionals practical solutions that can be used within the workplace.
What?
We're all facing a big change in June 2023; the move from Google's Universal Analytics to GA4. But how can you use the new analytics to measure the impact of your digital comms?
Get ahead of the game and join BIMA and Base Creative for this informative and interactive workshop, when we'll discuss the updates and revise case studies to show how tracking the right data can lead to a vast improvement in your digital marketing and comms.
What will you learn?
By the end of this masterclass your takeaways and key learnings will include:
- How to track user behaviour across multiple digital channels and touchpoints,
- How to build the perfect dashboard for Marketing Directors, Heads of Marketing and the C-Suite,
- How to apply data and analytics to measure employee engagement, measure investor relations and track consumer sentiment.
Who is it for?
This masterclass is open to all BIMA Members interested in analytics and data usage, but Marketing Directors, Heads of Marketing and the C-Suite will benefit most from the content.
This hands- on, interactive masterclass is designed for BIMA Members only. Don't miss out as spaces are limited. Sign up now.
For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk