Organised by BIMA
Millennials and Gen Z are already a powerful economic force. And after two years of rapid digital transformation, as the economy recovers, these digital natives and their influence grows every day.
Globally Millennials and Gen Z’s have a combined $143 billion spending power and companies wanting a share of that, will need to create new customer engagement experiences powered by responsive, modern, scalable businesses and technology.
Understanding and winning Gen Z and Millennials now leads to winning every other generation, too. Failing to adapt to these influential trendsetters at this critical time puts not only them at risk as drivers of growth but established customers, too.
Join Alexandria Butler as she and a panel of experts from the worlds of social media, influencer marketing and app development, discuss how Gen X, Millennials, Gen Z, and Boomers have changed their relationship with digital.