Organised by BIMA
When we announced the winners of the BIMA10 recently, we celebrated ten genuinely game-changing pieces of work. It’s the sort of work that can inspire our industry and on 24th November, you can be part of a very special breakfast where we’ll dig deeper into two of the award-winning projects.
Joining us will be Deloitte Digital and the NHS, who’ll be explaining what it took to develop the COVID-19 National Testing Programme apps, Fictioneers (Potato, Sugar Creative, Tiny Rebel Games), who used AR to bring to life the iconic Wallace and Grommit characters and Foolproof and OneShot Immersive, who created an immersive mass casualty training experience to support people working in areas of conflict and disaster.
Who is it for?
An award ceremony can only ever show you a snippet of the work that won the award, yet underneath there’s a much bigger story to tell. That’s especially the case with our BIMA 10 winners, each of whose projects deserve a much deeper dive.
On 24 November, you’ll be able to do just that. So join us for this intimate chat with our winners, ask them your questions, and discover what it takes to create work that, in the case of these two winners, proved truly life-saving.
Will Humphrey, Creative Director of Sugar Creative & Co-owner and Innovation Lead of Fictioneers
Will is Creative Director at Sugar Creative and Innovation Lead at Fictioneers. He is widely regarded as one of the UKs pre-eminent immersive design thought leaders and as one of the leading voices in building new forms of narrative with XR. He has led the delivery of some of the most ground-breaking and genre redefining AR experiences of the last few years for brands including Ubisoft, ‘Wallace & Gromit’, ‘Dr.Seuss’, UK Gov, Hyundai, BBC, and Kingspan.
Illico Elia, Head of Mobile at Deloitte Digital UK
Ilicco is the Head of Mobile and runs the Apple Alliance at Deloitte Digital UK, with overall responsibility for delivery of mobile apps, services and strategies for the agency’s portfolio of global brands, helping them take advantage of the fact that Mobile is Eating the World.
George Ioannou, Managing Partner at Foolproof
George Ioannou is the Managing Partner of experience design company Foolproof, a Zensar company. Foolproof specialise in digital product and service design for global brands, with the aim of improving the world in which we live. George has spent over 25 years working within digital, specialising in large scale digital transformation initiatives and ecommerce optimisation at scale. His experience spans a variety of sectors with global clients ranging from small businesses through to Fortune 100 Companies. Today, at Foolproof, George works with leading financial services providers, global media brands and energy providers to make their vision for digital a reality. George also speaks internationally as a thought leader as well as publishing articles and papers for the digital industry.