Organised by Dentsu Aegis Network
IMPORTANT: Register for the event via this link here
Join panellists from FIFA, MKTG, Coca-Cola, and Untapped as they examine how brands are using their influence to achieve equality in pay, sponsorship and visibility for women athletes, with a special focus on women’s football. What ground is there left to cover? What is our role as an industry?
You’ll hear from Coca-Cola on the value and impact of purpose-driven brand campaigns from a client’s perspective, insights from MKTG on audience engagement and sponsorship, from FIFA on how to capitalise on moments like the World Cup to make great advances in gender equality, and from Untapped on the compounded challenges of intersectionality in gender and disability.
Moderator:
Scott Sallee: Social Impact Manager, dentsu
Speakers:
Suzy Christopher: CEO, Untapped
Sarai Bareman: Chief Women’s Football Officer, FIFA
Sandra Greer: Head of Insights (SVP) EMEA, MKTG
Olivia Enquist: Head of Marketing, Coca Cola Sweden