Organised by HUGE
IMPORTANT: You must pre-register via this link here
About this Event
Join us for an exclusive conversation with Marlene Aguilar, Chief Marketing Officer of Feelmore Labs, and Deadra Rahaman, VP Brand Planning of Huge Midwest, as the industry leaders unpack their journey through the marketing world - one agency side, one client side.
Moderated by Adweek’s Editor in Chief, SVP Stephanie Paterik, the leaders will examine how the business of wellness continues to evolve, and what it means to feel empowered to take time for yourself, without feeling guilty. Marlene will share her experiences working in the NBA to luxury goods, and now with one of the most sought-after NYC-based health and wellness start-ups. They will discuss the barriers of entry into any field and how society is able to help people overcome those obstacles, as well as the importance of mentorship, building internal systems that support and nurture diverse teams, lifting up other womxn, including womxn and underrepresented voices into the work.
Marlene Aguilar
Marlene is the Chief Marketing Officer at Feelmore Labs, Inc., the makers of the Cove wearable device. She has been a global marketing leader in the luxury goods and professional sports industries for 20 years.
Prior to joining Feelmore Labs, she was the former Director of Marketing at Bulgari and Senior Marketing Manager for the NBA, where she was an integral part of the League’s global expansion, activating international marketing and licensing partnerships with Nike, Reebok and Spalding. She started her career at Swatch Group.
Marlene earned an MBA in International Marketing from the University Geneva, Switzerland and a BA in International Relations & Economics from George Washington University.
She lives in Manhattan, where she often gets to speak most of her six languages, and when not working, she enjoys travel and triathlons. Based on her blended professional and personal background, Marlene is excited about bringing premium products to market that improve life performance.
Deadra Rahaman
Deadra serves as VP Brand Planning of Huge Midwest. Deadra is a big vision, dot-connecting, solutions builder. A hybrid between the worlds of strategy, cultural insights and client relationships. A multi-disciplined advertising, marketing and communications professional with over 15 years of brand, strategy and marketing experience. Supporting both national and global brands. Leading humans, campaigns, experiences and inspiring ideas.
Stephanie Paterik
Stephanie is the executive editor of Adweek, where she leads the editorial staff and strategy. She's an award-winning business journalist and writing coach, specializing in travel, retail and consumer trends. She is a Creative Writing alumna of The New School and has a Bachelors Degree in Journalism from ASU.